How to Build an Evidence-based Stock Selection Process in 7+1 Steps

I’m a practical guy, so let’s start with two case studies:

These will make it easier to understand the logic behind my evidence-based stock selection process…

I bought Lowe’s (LOW) stock on August 4, 2017, at $78.37. As things stand, this investment has produced a ~27% annualized return in 4.5 years, and I’m still holding the shares.

The second example is Cummins (CMI), which I bought on October 26, 2018, at $128.77 and sold at $265 on March 5, 2021, pocketing an annualized return of ~39%.

Source: FAST Graphs

There was a reason for selling the latter stock while holding on to my Lowe’s position. You’ll get it very soon.

Although the returns look great in both cases, Lowe’s and Cummins are two very different types of investment, and this is exactly what I’d like you to understand before we move on to building a stock selection process.

(And just to make it clear: this whole process is included in The FALCON Method Newsletter service, so this is the work you can skip just by subscribing here.)

Why were these returns so high?

When you hold a stock, you can make money from two sources: the price can go up, and you can collect dividends. There is no other way!

To take it a step further, we can break up the stock appreciation part into two components: earnings growth and price-to-earnings (valuation) expansion/contraction.

So the comprehensive total-return formula looks like this:

Total return = Earnings growth + price to earnings expansion + dividends

Now back to the question: what drove those eye-catching returns in the two examples?

In Lowe’s case (the stock I held onto), the earnings per share almost tripled, while the PE multiple actually contracted somewhat (acting as a headwind), and we harvested growing dividends along the way.

Here is how the combination of these factors worked:

It is obvious that the company’s earnings growth drove my investment return with Lowe’s.

Now let’s see how the Cummins position worked. (The stock I sold.)

While Cummins’s earnings grew nothing during my holding period, I received ~9% of my invested capital in the form of dividends in those ~2.5 years, and the expansion of the valuation multiple did the heavy lifting to contribute the lion’s share of my returns.

Jumping ahead…

What on earth could have made me hold on to my Cummins stock after the valuation corrected upwards while the company didn’t show any sign of growth?

The best part has already happened!

The valuation became high, and without the business growing, I could not expect exceptional returns in the future.

On the other hand, selling Lowe’s would be a costly mistake even at a seemingly stretched valuation (high PE). And this gets us to the point that not all stocks are equal, and different types may need different treatment when it comes to analysis and decision-making.

Read on, and get the insight that took me 10+ years to grasp…

I just need to highlight one last point before sharing the stock selection process.

Accounting lies to you – And here’s the solution

“Managers and investors alike must understand that accounting numbers are the beginning, not the end, of business valuation.” (Warren Buffett in his 1982 letter to Berkshire shareholders)

The stock market has served up numerous examples showing that growth in the widely-followed EPS (earnings per share) metric doesn’t essentially result in a growing stock price.

Take a look at Whirlpool’s case:

As you see, earnings per share shows a nice increase almost every year between 2013 and 2019 (from $10 to $16), yet the stock price (the black line) is moving sideways.

The reason is that GAAP accounting is full of distortions and thus doesn’t give you a true picture on business performance.

The book that propelled my enlightenment was “Best‑Practice EVA” by Bennett Stewart. It was so hard to read that I literally suffered through the 300 pages. Still, it felt obvious that Stewart’s message about EVA (Economic Value Added), which is the true profit a business makes after several adjustments to its misleading financial statements, makes a ton of sense.

I have listed some of the most dreadful accounting distortions in this article, but the “Best-Practice EVA” book goes on to explain much more of them, and Stewart also details how the EVA framework addresses all the issues.

I reread that book 5 or 6 times, bombarded the guys at Institutional Shareholder Services with questions, and came to the conclusion that there is nothing better than EVA from a business owner’s perspective.

“Wait a minute! What is EVA?” you might ask…

Again, here’s my article on that, but simply put, EVA is the company’s real profit after correcting for all accounting distortions and applying the true cost of capital to all the money used by the business.

(Did you know that GAAP accounting treats shareholder’s equity as free capital? Just one of the big mistakes that need correction!)

Whoever still makes investment decisions based on reported earnings numbers can easily fall victim to the “garbage in, garbage out” syndrome. You can be smart, but if your input data is of poor quality, your decisions will also be far from well-founded.

It’s hard to condense decades of learning and experience into anything less than a 300+ page book, so while this introduction might have felt long, one really has to understand the basics to get the picture on why an evidence-based stock selection process like the FALCON Method must be built the way it is.

(Last time: You can learn about EVA from this article.)

Now that you’re ready, here are the steps of The FALCON Method Newsletter’s underlying process without further ado…

Step#1: Screen for Top-Quality

A picture is worth a thousand words, and I’m an evidence-driven guy, so I invite you to take a look at the following chart first.

You can see the excess returns of the MSCI World Quality Index, which is the amount by which this Quality Index beats the core MSCI World Index.

Let me translate: Over the last 25 years, there has never been a rolling 120 month (ten-year) period when quality has not performed as well as or better than the MSCI World Index.

Focusing on quality stocks undeniably pays off if you are a long-term investor like me.

But how do we find the best companies?

When a business consistently earns high returns on its invested capital and operates with spectacular margins (as measured by the percentage of sales that ends up as real economic profit), these are telltale signs of an existing moat.

The term moat, popularized by Warren Buffett, refers to a business’ ability to maintain competitive advantages over its competitors in order to protect its long-term profits and market share. As Buffett stated in his 1995 letter to shareholders, “I look for economic castles protected by unbreachable moats.” Data shows that we should follow suit.

Why do I say that consistently high returns reveal the existence of a moat? The answer lies in how capitalism works…

Imagine that you see your neighbor set up a lemonade stand and hear him boast about earning sky-high returns on his investment with this simple business. Were you attracted by those returns, what could prevent you from copying him and taking some of his profits away? Absolutely nothing.

That said, while you can see Coca-Cola’s and Microsoft’s enviable returns, I wouldn’t bet on you beating the former with your newly launched soft drink brand or the latter with your “hot new operating system” or cloud service offer.

Your neighbor may earn high returns for a while, but as long as his business has no moat (competitive advantage) that could protect it, his margins will get competed away as new market entrants pounce on the opportunity. Capitalism is cruel, but it works.

The bottom line is that we seek companies with blatantly high returns and margins over long timeframes since these are the businesses with seemingly unbreachable moats that could defy the gravities of capitalism. We are screening for the following metrics on a global scale:

  • Return on Capital: The higher, the better since this is the after-tax rate of return on net business assets.
  • EVA Margin: Again, the higher, the better since this is the percentage of sales that ends up as EVA. This indicator consolidates pricing power, operational efficiency, and the quality of asset management into one overall score. This is the true effective business model productivity.

After examining these metrics on various timeframes, we compile a Quality Score (by converting the values to a percentile format and applying specific weightings to the parameters).

To give you a taste, here is how some members of our “top-quality universe” fare in the most important dimensions as compared to the S&P 500.

In summary, quality means that these companies:

  • earn high returns on the capital they employ, and
  • have a sustainable competitive advantage (that Warren Buffett calls “moat”), which prevents their competitors from taking away their extraordinary profitability.

It’s that simple. That said, quality alone doesn’t get us anywhere!

There are several high-quality companies that are essentially treading water, and their lack of growth opportunities hinders their potential to create value for their shareholders. (We call this group “legacy moats.”)

And this gets us to our second step…

Step#2: Growth is needed to drive performance

To qualify as a truly wonderful business, a top-quality company must also have growth opportunities that allow it to reinvest most of its cash flows at high rates of return.

That said, growth is tricky. How do you think most people measure it? They look at the firm’s top line (the sales figure) and earnings per share, which are important but can be misleading.

Positives first: Sales growth is the only sustainable source of great performance over decade-long timeframes since the potential effect of cost-cutting, and other efficiency-enhancing measures is always finite.

There is no “monster performance” without spectacular top-line growth, period.

But here comes Warren Buffett with a thought-provoking idea: “Growth is always a component in the calculation of value, constituting a variable whose importance can range from negligible to enormous and whose impact can be negative as well as positive.

How can growth be a negative? Let me explain…

Imagine a company that can reinvest its cash flows at a 5% rate of return and retains all its earnings to pursue such growth projects.

Sales and EPS could grow in this example… so would you be happy with this as an investor? The good answer always starts with “it depends”… (Basically, this is all formal education taught me.)

It depends on what return you could earn by putting that money in another investment opportunity with a similar risk profile. (That’s a relevant question since the retained earnings belong to the shareholders.)

As long as the company earns less on the retained cash than similar investments could return, growth doesn’t really serve you!

There are absolutely no-brainer cases, however, where it seems blatantly obvious that the company’s growth projects enrich shareholders.

Take a look at Microsoft’s data:

The steadily rising capital bars show that Microsoft keeps reinvesting in its business and is employing more and more capital.

This info alone is not enough to come up with a judgment, but taking a look at the sky-high return on capital numbers tells you the other part of the story: Microsoft can put every reinvested dollar to work in growth projects with returns of 30%+.

It’s hard to compete with such returns, so most investors should let great “reinvestment moats” like Microsoft do their magic. Here’s where Charlie Munger’s wisdom comes in handy: “The first rule of compounding: Never interrupt it unnecessarily.”

Now that you see that not all growth is equal, let me introduce another metric to complement the necessary but sometimes misleading sales growth.

Once you get the picture on how EVA (Economic Value Added) measures the true business performance (as detailed in this article) and how growing EVA by reinvesting cash flows at high rates of return is the driver of long-term shareholder returns (mathematically proven in this piece), you surely want to measure the growth rate of the companies’ real economic profit: EVA.

The institutional data provider I use has a metric called EVA Momentum, which simply measures the size-adjusted growth rate in real economic profit (scaled to sales or capital to avoid distortions). A higher number indicates higher performance.

Let’s summarize: To get a complex picture on the growth profile, we examine the following metrics on various timeframes.

  • Sales Growth: No monster performance is sustainable without top-line growth, so this is crucial.
  • EVA Momentum: Simply put, this is the size-adjusted growth rate in real economic profit (scaled to sales or capital to avoid distortions). The higher, the better.

As with the assessment of quality, we compile a Growth Score in a similar manner (by converting the values to a percentile format and applying specific weightings to the parameters).

To give you a taste, here is how some members of our “growth universe” fare as compared to the S&P 500.

Now that we have the Quality and Growth scores of all companies we want to rank and analyze, why not take a look at those names that offer the best of both worlds?

Step#3: Introducing the EVA Monsters

Quality without growth opportunities results in mediocre fundamental return potential. (This is why one has to buy the “legacy moat” type of businesses with a significant discount. Without the help of the valuation component, the total return would be unexciting with these “good quality, slow growth” names.)

On the other hand, growth is harmful without the existence of good quality. Reinvesting for the sake of empire building while earning subpar returns on the reinvested capital is a surefire way to value destruction.

So quality alone is not enough, while growth without quality is utterly dangerous. But the combination of quality and growth provides phenomenal performance.

Take a look at the data…

Falcon Method Vs market

We call those companies EVA Monsters that meet all our criteria on quality and profitable growth.

To summarize, EVA Monsters have three things in common:

  • They earn high returns on the capital they employ.
  • They have growth opportunities that allow them to reinvest most of their cash flows at high rates of return.
  • They have a sustainable competitive advantage (that Warren Buffett calls “moat”), which prevents their competitors from taking away their extraordinary profitability.

Since we are interested in the best quality-growth companies in the world, we combine our Quality and Value Scores into a Monster Score and rank all the stocks by this composite metric.

Seriously, after understanding how reinvestment at high rates drives long-term shareholder value creation, the performance chart above must not be that surprising.

You saw how much higher our EVA Monster universe ranks in terms of quality and growth compared to the market index, and you could see the mathematical proof that valuation only plays an important role in the short term, so there’s not much spectacle here.

Still, much more people call themselves long-term investors than those who really focus on quality-growth stocks. Numbers show that only the latter group follows the evidence-based way; all the others are swimming against the tide (or trying to fight the base rate, if you prefer the more scientific explanation).

Are you looking for real buy-and-hold investments? Then EVA Monsters should be your preferred category.

That said, there are only about 50 companies in the world that meet all our strict standards and are thus worthy of in-depth analysis.

With all other stocks, the underlying business is far from exceptional and thus provides less than stellar fundamental returns. Such stocks should only be purchased when the valuation is so depressed that a reasonably expected multiple expansion can propel the total return potential to appealing levels.

And they should be sold once the valuation part of the formula has played its part since you could only reap the mediocre fundamental returns of the underlying business from that point on. (More on these stocks at a later step of our process.)

Let’s keep focusing on our EVA Monsters for now and see what returns they could possibly offer.

Step#4: The windshield approach to rank the Monsters

You could argue that we have filtered and ranked thousands of companies so far solely based on backward-looking metrics that tell us little about the future.

Well, hard facts prove that the past is actually a good indicator of the future when it comes to the profitability of businesses:

In simple terms: good companies (and sectors) seldom become bad, and vice versa. So we have an evidence-based reason to apply the filtering and ranking algorithms based on backward-looking (institutional-level) data.

Nevertheless, I agree that it is time to move on and apply a forward-looking perspective on our shortlist of EVA Monsters.

What we do in step 4 is build EVA-based financial models for this select group of companies, one by one. For this, one needs to be aware of the components of Enterprise Value in the EVA framework.

Here’s a waterfall chart to illustrate what we are modeling.

We usually start with CVA (Current Value Added), which is simply the trailing four quarters’ EVA capitalized by the company’s cost of capital.

We do have the analysts’ forecasts on sales and EVA Margin, but we tend to modify these inputs if management’s guidance or our view on the fundamentals warrants a more conservative (and very rarely a more optimistic) stance.

Multiplying sales by the EVA Margin gives us the EVA figures for 5 years out. We also have the cost of capital numbers that we almost always correct upwards since the zero-rate environment will most likely not last forever. Once we’re done, we have our CVA component.

The capital part is easy since we have forecasts that we seldom modify. (That said, most EVA Monsters are not too capital intensive, so a minor change on this line would hardly alter our conclusion.)

The remaining part, FVA (Future Value Added), is a bit tricky. It basically measures how much of the company’s current market value stems from investors’ expectations on future EVA growth.

Confession time: we have absolutely no idea what Mr. Market will think at the end of our 5-year explicit period. So we do our best and take a look at how the market tends to value the business we are analyzing.

For this, we are using the FGR (Future Growth Reliance) metric, which is simply the ratio of FVA to Market Value. FGR essentially measures what percentage of the company’s market value stems from investors’ expectations on future EVA growth.

While FVA was an absolute dollar amount, FGR is a percentage that can act as a sentiment indicator.

To give you an example, here is how Alphabet’s (GOOGL) Future Growth Reliance fluctuated since 2006:

Based on the data (and our opinion whether the indicated FGR range could still make sense after 5 more years of growth), we model two scenarios: a conservative and an enterprising one.

In GOOGL’s case, let’s say that setting the FGR goalposts between 30% and 50% seems realistic at this point, so we can use these inputs to calculate the only remaining component of the Enterprise Value, the FVA. We model two scenarios, so we have two projected “exit Enterprise Value” levels.

If you take a look at the waterfall chart above, you see that the next we have to do is to get from the Enterprise Value to the Market Cap level (by adding the surplus cash, deducting debt and the present value of rents, and treating the “other” category as indicated by the chart).

Once we are done, all we have to do is add the dividends received (if any), and adjust for the effects of share repurchases or issuance based on the historical trend and management communication.

As a reward for fighting through all these details, let me show you what the result of our total return calculation would look like for GOOGL after applying the 30% and 50% FGRs.

You can see a range of outcomes, and the mid-point is marked. Based on these calculations, a 12-13% annualized return seemed like a reasonable expectation from Alphabet’s stock on a 5-year timeframe at the time of the analysis.

Building such models for all ~50 EVA Monsters (and keeping them up-to-date) is labor-intensive, but it can serve as the basis for ranking these exceptional companies by their current total return potential.

While we selected the members of this elite group with the help of backward-looking data, we are using forward-looking modeling to see which of them are the most promising investment candidates and are so worthy of our time.

Much more of our time, as you’ll see at the next step…

Step#5: Read, read, read… The qualitative aspects

Successful investors read a lot. There’s no exception.

Once we have those shiny Excel models, we have to dig deep to better understand the business.

Here are the main focus points of our analysis:

a) The sources and sustainability of the moat 

The lack of a durable moat (or the vulnerability of the moat) would make the long-term thesis unfounded since the company’s spectacular returns would get competed away.

What makes our job difficult is that management seldom communicates in a straightforward manner when it comes to their competitive advantages.

Look, it’s perfectly reasonable that no CEO will ever publicly boast about being at the helm of a monopoly and making obscene returns.

To illustrate this point, here is what renowned investor Mohnish Pabrai had to say about researching the Chinese internet giant, Tencent:

“I looked at everything the management team has ever said about their business since Tencent went public. And in 18-20 years, Pony Ma [the founder and CEO] has basically said nothing. They would report the facts but nothing about the great economics of the business.”

And this leads us to an important point: independent thinking must complement reading if you want to become a successful investor.

b) Capital allocation

Since reinvestment drives long-term returns, it is vital to understand how management uses the money produced by the business.

  • Are the actions consistent with the communication?
  • Are share repurchases carried out opportunistically to create value?
  • Do the return on newly invested capital and the reinvestment rate show any trend?

“The Outsiders” book by William Thorndike is a great read and can help you better understand the logic behind capital allocation decisions.

c) The drivers of growth

We have to answer questions like these: 

  • What trends support the company’s sales growth?
  • What’s the size of the total addressable market, and how saturated is it?
  • Is the company gaining or losing market share? (Or is it creating new markets?)
  • Are the margins trending upwards (e.g., as a result of scaling) or downwards (e.g., as a result of competitive pressures)?

We need to understand where the sales and EVA growth that analysts forecast can reasonably come from. We must identify the main growth drivers, which we will monitor closely.

For a simple business model like Starbucks, the main drivers are easy to list: same-store sales growth, store count growth, and margin expansion.

That said, once you dig deeper, you may realize that the company’s primary product is not coffee but the “Starbucks Experience,” so monitoring how the corporate culture, the HR side of the business develops is crucial.

d) Management’s integrity

We want a management team that openly discusses both the positives and negatives and whose actions are consistent with their words. Just a few points to consider:

  • Are they acting with the long-term interest of shareholders in mind? Or have they succumbed to Wall Street’s pressure to maximize (and possibly manipulate) short-term results?
  • How much of their net worth (or how many years of their salary) executives have invested in the company’s stock?
  • Are their insider transactions consistent with what they publicly say about the stock’s valuation?

The book “Dear Shareholders” by Lawrence A. Cunningham is a good read on the topic. (However, I don’t understand how IBM’s Ginni Rometty could feature among truly great CEOs after the outrageous value destruction she pulled off at IBM.)

What we read:

  • Annual Reports (even those of the competitors if available)
  • Strategic presentations and the related transcripts
  • Earnings call presentations and the related transcripts
  • Articles about the business and industry
  • Third-party analyses (as a last resort, only after we have processed all other information)

Listening to podcasts and watching video interviews may also complement the previous list in those cases where we need additional info to better understand the business or one of its products or services.

This step is undoubtedly not the sexiest part of the process, but it is absolutely essential. Let me show you why…

Step#6: Fine-tuning and Conviction

The deep-dive qualitative assessment of Step#5 usually takes more than 40 hours per company.

And we have a team of analysts, so you may even want to round this number up if you are planning to do it all alone.

(Remember: you can spare all this work and the cost of the expensive data we use, just by subscribing to The FALCON Method Newsletter.)

Devoting this much time results in a deeper understanding of the business, so it is time to revisit our EVA-based financial model and see if any modifications seem warranted.

Once you have a well-informed opinion on the competitive dynamics of the industry, you don’t have to blindly accept analysts’ estimates on margins and sales, just to name two lines.

After this fine-tuning is done, we get down to determine two entry price levels.

The first (and higher) one is the buy price that has the potential to give us a 15% annualized total return on a 5-year timeframe, IF we are not far off with our assessment on the firm’s fundamental performance AND the valuation remains within its typical historical range.

With this somewhat enterprising entry price, temporary valuation headwinds can make our journey somewhat stressful, but as long as the fundamental thesis remains intact, a decent total return should be in the cards. (And that 15% required return has some built-in margin of safety since nobody would shed a tear if the annualized return came in at ~12%.)

That said, we also set a lower, very conservative entry price, which we like to call our “5-star, or punchcard” price.

The punchcard name comes from Warren Buffett’s famous 20-slow rule, which essentially says that given a ticket with only 20 slots in it, so that you had 20 punches — representing all the investments that you got to make in a lifetime — you’d really have to think carefully about what you did, and you’d be forced to load up on the stocks you pick. Buffett says most people would do much better following this approach.

In short, the “5-star, punchcard” price is where even our most conservative analyst (that’s me, David) would take a full position in the stock. To get this price, we calculate with a very conservative exit multiple (the previously mentioned FGR, to be more exact), and the total return potential should hit 15% percent even in this scenario.

This means that in the rare cases when the firm’s fundamental business performance alone could give us a 15%+ return, the valuation component can be net neutral or even mild negative; otherwise, the entry price must be so low that some valuation tailwind could raise the annualized return to ~15%.

I firmly believe that this lower goalpost is so conservative that even if we are somewhat wrong on the qualitative side of our analysis, the margin of safety is significant from these “5-star” levels.

(This still doesn’t mean that the stock cannot go lower. We are no fortunetellers but business analysts.)

The higher the conviction we have about a particular company, the closer to the upper end of the range we start accumulating its shares, and the bigger the position size we aim for.

On the contrary, a lower conviction level would entail a smaller targeted position size with purchases started only closer to the lower end of the range, the “5-star, punchcard” price.

By the end of this step, we know what percentage of our portfolio we would be ready to allocate to the particular stock and what price levels we are waiting for to start buying.

This is a pretty well-structured, systematic approach if you compare it to how most people are “playing the stock market.”

When it comes to investing, we are dead serious.

Step#7: Who could beat the highest-ranking Monsters?

By this point, we know exactly which EVA Monsters (quality-growth stocks) provide the most attractive opportunities in the market.

(You get the TOP10 stocks every month, and our best picks with essentially no effort at all by subscribing to the FALCON Method Newsletter service here.)

But there is more…

Instead of sitting back and simply publishing this valuable list every month in the FALCON Method newsletter, we make additional efforts to discover another segment of the stock market that sometimes presents gems in the mud.

We call these companies “Fallen Angels.”

These are companies with immaculate dividend histories that

(1) provide reliable and growing passive income and

(2) exhibit a certain level of business stability that made it possible to put together a respectable dividend streak in the first place.

That said, very few of the dependable dividend payers are of the highest quality (as you can see the proof in this article), so we need to evaluate them in a very different framework from what you saw in the previous steps.

First and foremost, we want a spectacular total return potential, but not at all costs!

When it comes to risk, our number one priority is to avoid the value trap situations, so we disqualify every company which may be classified as value destructive or shrinking (based on their negative EVA Margin and EVA Momentum numbers).

As a reminder:

EVA Margin is the percentage of sales that ends up as EVA (real economic profit). This indicator measures business model productivity.

EVA Momentum is the size-adjusted growth rate in EVA (scaled to sales or capital to avoid distortions). The higher, the better.

Please note that this is a much lower quality threshold than what we applied to identify the select group of EVA Monsters.

Once we have the list of reliable dividend payers with positive EVA Margin and Momentum on various timeframes, we want to determine which of them are undervalued in historical terms.

To give you a hint on how historical undervaluation looks like, let me share H&R Block’s numbers:


As you see, all valuation metrics were lower than the averages on various timeframes when the data was retrieved.

At the FALCON Method, we always examine valuation from a multidimensional perspective, employing at least three different indicators.

Those stocks that pass this hurdle are ranked based on our composite Angel Score that measures the level of historical undervaluation and also gives some weight to business quality.

The higher the quality and more depressed the valuation, the better the investment opportunity, and the higher the stock ranks.

In this sub-segment, we expect the majority of our total return to come from the expansion of the valuation multiple while we are collecting the dividends, but we don’t anticipate too much growth in business fundamentals.

While the quality and growth factors played the most important part with EVA Monsters, it is the valuation that drives returns with these once-beloved dividend darlings that landed in the bargain bin. This describes perfectly why we call this category Fallen Angels.

As a reminder of our case study, you can see how different components of the total return formula played the key role in Lowe’s and Cummins’ case, where the former classifies as an EVA Monster while the latter was a Fallen Angel investment.

I hope you see that this type of Fallen Angel stock that offers hardly any growth but pays reliable dividends must be analyzed differently from the EVA Monsters that you can hold for decades for their exceptional fundamental business performance.

Numbers clearly show that one shouldn’t use the same ranking and analysis framework for Fallen Angels and EVA Monsters since

  • different components of the total return formula tend to play the most important part with these categories and
  • these disparate types of investments work on very different timeframes.

That said, I’m yet to see another newsletter or info service that treats the EVA Monster and Fallen Angel categories separately.

Long story short: what we do is put together the EVA-based financial models for those Fallen Angels that rank highest based on our composite Angel Score. (Modeling and keeping all the data up-to-date wouldn’t make sense with all the ~300 companies that could qualify as Fallen Angel candidates based on their dividend history, so we only put in the work with the highest-ranking names.)

If the total return potential warrants, Fallen Angels can land on the FALCON Method newsletter’s Top 10 list (after careful qualitative assessment, of course).

That said, if a Fallen Angel and an EVA Monster provide identical total return potential, buying the EVA Monster is a no-brainer choice.

The problem with Fallen Angels is that the valuation usually reverts to the mean within 2-3 years (as Joel Greenblatt teaches at Columbia Business School), so you have to sell your positions and reinvest the capital.

Here is how Josh Tarasoff of Greenlea Lane Capital Management describes this problem: “I was noticing that investors are typically under intense time pressure to find new ideas. The math is simple: a portfolio with two dozen stocks and an average holding period of two years requires one new, market-beating idea each month, without end. And this example involves a relatively concentrated and low-turnover portfolio by the standards of the industry: most investors need to keep up an even faster pace. The necessity to be continuously on the verge of some great new idea sows an endemic hurriedness that can be seen on people’s faces and heard in their voices. This struck me as unhealthy for decision making (and perhaps even unhealthy, period).”

I’ve been living financially free since I turned 33, and having experienced the continuous pressure of Fallen Angel investing that Tarasoff writes about, all I can say is “thanks, but no thanks.”

Investing in EVA Monsters is the way to go for the true buy-and-hold investor, and Fallen Angel situations are only interesting when they provide extraordinary opportunities.

We keep our eyes open and systematically comb through the list of dividend payers to identify such situations.

Once we are done with Step#7, we have the list of the most attractive stocks to invest in, so our process has reached its ultimate goal.

There’s only one important question remaining…

+1 – When to sell?

As a FALCON Method Newsletter subscriber you will get an email alert whenever a stock becomes a sell. Of course, we have an internal process built for that too…

For those who understand the role and importance of the various total return components with EVA Monsters and Fallen Angels, the simple rules on when to sell will not come as a surprise.

The number one insight in a nutshell

You saw that the expansion of the valuation multiple drives returns with Fallen Angel stocks. This expansion is a one-time event: the multiple will revert to its mean once and will not keep climbing further for decades.

Once the mean reversion happens, only the remaining components of the total return formula work for you. Simply put, you will reap the returns produced by the underlying company’s fundamental business performance (the combination of EVA growth, dividends, and share repurchases), and this return tends to be mediocre with most Fallen Angels.

Conclusion: selling Fallen Angel stocks once the valuation expansion happens is the reasonable decision.

With EVA Monsters, on the other hand, the growth part of the total return formula plays the central role. The implications of this difference are crucial. EVA growth is not a one-time event but can continue for decades if the company’s competitive position and growth opportunities allow it to reinvest a big part of its cash flows at high rates of return.

Conclusion: As long as the “Monster characteristics” of the business are intact, you have every reason to hold on to the EVA Monster stocks, (almost) regardless of valuation.

As you saw, with Fallen Angels, once the valuation multiple reverted to its mean or even overshot to the upside, there is not much one should wait for with selling.

You can call on the dividend yield theory or use valuation metrics like the NOPAT yield or Future Growth Reliance to get a picture on when to sell.

As for the FALCON Method, we send out sell alerts to our subscribers so they knew exactly when we thought Cummins (CMI) stock was ripe for selling, for example.

The Future Growth Reliance indicator underscored our buy and sell decisions…

… and Morningstar’s analysts also seemed to agree with us:

At the FALCON Method, we only look at third-party opinion to complement our independent analysis. That said, it is always good to see everything pointing in the same direction.

As for EVA Monsters, a “longer leash approach” is warranted since the majority of our returns stem from the growth component (the combination of the reinvestment rate and the return on that newly invested capital), and the longer the holding period, the less important the role of the valuation multiple becomes.

In summary: we keep our Fallen Angel positions on a relatively short leash and sell when they approach fair value, while EVA Monsters need that kind of extendable, longer leash since the valuation multiple is not the major part of our total return as long as the “Monster characteristics” remain intact.

When do we sell EVA Monsters?

  • When the business characteristics change and the Monster thesis seems broken.
  • When (1) the valuation got so high that the forward-looking total return potential sank to a mediocre level, AND (2) we managed to identify a better investment opportunity, which is absolutely not inferior in terms of quality and growth prospects.

You may want to reread the latter point a couple of times since all the criteria mentioned are vitally important.

My experience says that selling an EVA Monster almost always proves to be a mistake unless the business deteriorates meaningfully.

I know that for most people, it is hard to get over the psychological pressure to always do something just to feel worthy. Yet practicing inactivity pays off…

In Alice in Wonderland, one had to run fast to stand still. In the stock market, one who buys right must stand still to run fast.

We have a well-structured, evidence-based investment process to address cognitive biases and psychological issues. Let me round this piece off with one of my favorite quotes:

“If you can’t describe what you are doing as a process, you don’t know what you’re doing.” W. Edwards Deming

Have you fallen in love with the process? Here’s what to do…

Now that you are familiar with the FALCON Method stock selection process, basically, you have 3+1 choices:

  1. You can close this article, do nothing, and stick to your regular method for selecting stocks. If you decide to do this, we wish you the best!
  2. You can grab the opportunity to incorporate all this work, knowledge, and institutional data into your own selection process by subscribing to the FALCON Newsletter here.
  3. Or, if you want to dig deeper and learn more, you can take part in our Free Online Course (available from April 2022), where we teach you even more about how EVA is calculated, the main differences between EVA Monsters and Fallen Angels, and we give you a backstage view on how our FALCON Method process works in practice.
  4. (Essentially, nothing can stop you from selecting options 2 and 3 as well. This means you can get both the knowledge you crave and deserve and our TOP 10 stock picks every month with a click of a button.)

If you wish to learn more about the FALCON Method Newsletter service, click here!

If you want to learn more and get our Free 1-hour training on stock investing, click this link (only available after April 2022)!

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